In a time where any artist can go independent, Actuation is redefining what it means to be a record label and with a major-label-like strategy and approach, has already amassed over 3.5 million streams in less than a year. Combining masterpieces from renowned artists such as RICCI, Project North and up and coming talents like Cristian Lukes, the emerging Dutch label is establishing itself on a completely new level. With the prioritization of talent and uniqueness over anything else, the results of Actuation’s efforts can already be seen through the growth of their YouTube Chanel, with more than 11 thousand subscribers and over 2.3 million streams.
They intend to bring their industry expertise and fresh perspectives to an international lineup of one of the most anticipated parties during ADE: ‘Tribal Trap x Actuation Label Night’, happening on October 19th. With only 5 months since their launch, Actuation is setting a strong example of how to make a difference within the scene and if their progress so far is anything to go off of, they won’t be slowing down anytime soon.
Check out Actuation’s founders talking about their vision and mission for the record label below:
