Elrow, the globally celebrated immersive event brand, has announced a landmark Saturday residency at Ibiza’s revolutionary UNVRS, the world’s first “hyperclub.” Running from June 7 to October 4, 2025, the collaboration sets a new standard in nightlife, merging elrow’s theatrical party expertise with [UNVRS]’s cutting-edge technology, innovative design, and large-scale production. This partnership is being hailed as a milestone moment, promising a transformative summer season that reimagines the clubbing experience.
The announcement comes as five themes—four unveiled and one held as a surprise—are slated to headline the residency. These themes will push the boundaries of immersive storytelling, combining music, art, and technology in unprecedented ways.
Unveiling the Vision: A Cinematic Premiere
Elrow and [UNVRS] launched their 2025 vision with a cinematic trailer premiered at Barcelona’s Phenomena Experience Cinema, attended by 500 industry leaders from music, media, and entertainment. Produced by creative studio Codea, the trailer stars elrow founders Juan Arnau Jr., Cruz Arnau, their father Juan Arnau Sr., and Yann Pissenem, CEO of The Night League. The interstellar-themed film humorously depicts their journey through space to unite for this bold new venture.
At the premiere, Yann Pissenem, a key figure in Ibiza’s nightlife with Ushuaïa Ibiza and Hï Ibiza under his belt, expressed his excitement. “The story of elrow is truly unique and long-standing. The Arnau family has been a reference in the entertainment world for over three generations now, and together, I am confident that we will write a new chapter for the books. [UNVRS] and elrow joining forces will provide the most creative and innovative productions ever seen in a nightclub environment. There is no doubt that the results will blow clubbers away next summer.”
Themes That Redefine Immersion
Elrow’s residency will feature five themes, each designed to transport attendees into unique worlds of fantasy and creativity. While four have been revealed, the fifth remains a mystery, reserved for a spectacular closing event later in the season. These themes utilize [UNVRS]’s state-of-the-art technology to elevate storytelling to unparalleled heights:
- Hallucinarium
Inspired by the visionary art of Alex and Allyson Grey, Hallucinarium is a psychedelic odyssey exploring the peaks and valleys of human consciousness. Expect kaleidoscopic projections, dynamic set designs, and three-dimensional effects that dissolve the boundaries between reality and imagination. This theme creates an immersive dreamscape where art and technology come together to awaken all the senses. - Kaos Garden
This reinterpretation of Bosch’s The Garden of Earthly Delights features Okuda San Miguel’s iconic geometric artistry and vibrant colors. Animated murals, interactive sculptures, and spatial installations transform the dance floor into a surreal explosion of creativity. Kaos Garden celebrates the fusion of classic art and contemporary culture, immersing attendees in a visually and conceptually stunning experience. - Nowmads
Nowmads blends cultural diversity with intergalactic exploration, creating a constantly evolving world of surprises. Tribes from different eras and universes interact in a hybrid environment filled with animatronic characters, dynamic lighting, and soundscapes. Attendees are invited to journey through interactive scenarios that celebrate the boundless potential of the human imagination. - Sambowdromo
This theme channels the vibrant energy of Brazil, bringing samba rhythms, shamanic rituals, and the festive spirit of carnival to the dance floor. Immersive projections, kinetic sculptures, and pulsating beats transport guests to the heart of the Amazon, blending legendary Brazilian figures with mythical jungle elements for a kaleidoscopic party atmosphere. - The Closing Theme (TBA)
The fifth theme, reserved for the season’s closing party, will be developed as a special collaboration and revealed in the coming months.
A Leap in Creativity and Technology
Elrow’s collaboration with [UNVRS] signals a shift in the creative possibilities of nightlife. Juan Arnau Jr., Creative Director of elrow, explained, “At the end of last season, we had reached the limit of what we could do creatively on the island. This new concept allows us to integrate cutting-edge technology into our themes—think aerial acrobat engines, animatronics, and dynamic visuals. These elements create dreamlike worlds that blur the line between the physical and digital, allowing us to take our shows to levels never imagined before.”
Ferran Pascual, elrow’s Technical Director, emphasized the immersive shift, “This is a change of mentality. We’re moving from a stage-centric experience to a dynamic environment where every space in the club becomes part of the narrative. With more actors, interactive elements, and surprises, every show will be bigger and better than ever.”
Music as the Heartbeat of the Residency
Despite its technological evolution, music remains the soul of elrow’s events. Juan Arnau Jr. affirmed, “Music has always been at the heart of every elrow event. In 2025, we’re taking it further with some of the biggest names in electronic music joining us. Each Saturday will deliver unforgettable moments for Roweros.”
Cruz Arnau, co-founder of elrow, highlighted the significance of this partnership. “This historic alliance closes the circle that began in 2012 with our arrival in Ibiza at Privilege’s Vista Club. From Space Club to Amnesia and Ushuaïa, we’ve shared magical moments on this island. Now, at [UNVRS], we’re entering a new era of creativity and innovation. We’re celebrating the past, present, and future of clubbing culture.”
With heritage, creativity, and innovation at its core, the partnership between elrow and [UNVRS] sets the stage for an unforgettable 2025 season that redefines Ibiza’s nightlife. Follow Elrow and [UNVRS] on social media for updates.
