The Night League has done it again with a clever stunt unveiling their upcoming project: UNVRS Hyperclub opening 2025.
Recently, a UFO sighting in Ibiza sent the internet into a frenzy. Social media buzzed with speculation, and global headlines fueled the mystery. Was it an alien spacecraft? A secret government project? Or something else entirely?
The Magnificent Mastermind
The truth has now been revealed—and it’s even more extraordinary. The viral sighting turned out to be a brilliant marketing stunt by Yann Pissenem, CEO of The Night League. His goal? To announce [UNVRS], the world’s first Hyperclub.
The mastermind behind Ushuaïa and Hï Ibiza orchestrated this ambitious stunt. Using drone technology, Pissenem created a spectacle that had the world guessing. “This campaign has been truly out of this world,” Yann Pissenem tells EDMNOMAD. The viral success became the perfect launch for [UNVRS], Pissenem’s latest and boldest venture.
Enter Will Smith
Adding to the intrigue, Will Smith played a key role in the reveal. The global entertainer, who has been spending time in Ibiza, joined the campaign. In a dramatic video, Smith exposed the truth behind the UFO. The “UFO” was actually a drone flown from the rooftop of [UNVRS]. The reveal stunned viewers as Smith unveiled Pissenem as the mind behind it all.
Will Smith, known for his love of mystery, embraced the project wholeheartedly. He recently released new music inspired by Ibiza’s dance scene. His involvement in the reveal made the campaign even more captivating.
A Hyperclub Like No Other
“Revealing the name with a viral sensation is just the beginning,” shares Pissenem. The video, set against the backdrop of Es Vedrá, racked up 52 million views. It sparked international headlines and drew attention from global stars like David Guetta and Maya Jama.
The campaign’s success didn’t stop there. Media outlets and influencers around the world shared the viral video. “Seeing so many media outlets, celebrities, and influencers engage with the story has been incredible,” Pissenem adds. The buzz led to widespread speculation and even an investigation by local authorities.
The Global Frenzy
So, what is [UNVRS]? It’s a concept unlike anything seen before in nightlife. Pissenem shares with EDMNOMAD, “[UNVRS] is set to revolutionise nightlife as the world’s first Hyperclub.” This bold new step merges high-end service with arena-level scale. It promises to be a one-of-a-kind experience, elevating nightlife to unprecedented heights.
[UNVRS] Hyperclub combines luxury nightclub experiences with massive arena-style productions. It aims to revolutionize entertainment in Ibiza, continuing Pissenem’s legacy of innovation. His previous venues, Ushuaïa and Hï Ibiza, rank among the world’s best nightclubs. The Night League has also set sights in a Dubai expansion with Addmind Hospitality.
[UNVRS] Hyperclub: A New Era of Nightlife
Now, Pissenem is pushing boundaries even further. “Having the possibility to reveal the brand with such an iconic actor like Will Smith was a dream come true,” he says. [UNVRS] will open in 2025, and anticipation is already through the roof. This new Hyperclub promises to take Ibiza’s nightlife to the next level.
![Will Smith with Yann Pissenem reveals [UNVRS] Hyperclub](https://edmnomad.com/wp-content/uploads/2024/08/UNVRS-Hyperclub-coming-to-Ibiza-2025-by-The-Night-League-1-1024x576.jpg)
As the buzz around [UNVRS] continues to grow, fans eagerly await the grand opening. “Now that the truth is out there, we can’t wait to welcome everyone to our new universe in 2025,” Pissenem concludes. With the world’s first Hyperclub on the horizon, Ibiza’s nightlife is about to enter a whole new era.
