Between October 22-24, 2021 more than 500,000 attendees gathered Under the Electric Sky at the Las Vegas Motor Speedway, but fans not in attendance at the physical event are able to watch and enjoy sets on the virtual stages in the World Party metaverse.
EDC on Roblox is featuring five ‘party all-night tents’ inspired by this year’s festival theme with over 50 artists — including Kaskade, Zedd, Alison Wonderland, Louis the Child, Slander b2b2 said the sky, Rezz, Loud Luxury, DJ Snake, Alan Walker, Phantoms, Wax Motif, Oliver Heldens, and Benny Benassi — streaming their performances across virtual stages. The artists themselves also jump into the metaverse through server hopping and meet and greets inside the World Party experience throughout the festival.
In the first-ever persistent music festival on Roblox, fans are able to immerse themselves in the magic of EDC’s globally-recognized festival stages and areas like cosmicMEADOW, circuitGROUNDS, Camp EDC, Pixel Forest, and more.
Pasquale Rotella, Founder and CEO of Insomniac said that this experience takes the creativity and inspiration behind EDC and all other festivals to new heights and opens the wonder of EDC to anyone of any age, no matter where they are. “To partner and create with a metaverse leader like Roblox is an exciting opportunity for Insomniac. Bringing people from all over the world together through art and experience is a goal we’re always working hard to achieve, and together with Roblox we are able to expand this into the digital world”, added Pasquale Rotella.
Over 25 unique accessories can be acquired using custom virtual Kandi — popular bracelets traded at festivals — to equip and express individual style, and just joining the World Party enters attendees to win real and virtual merchandise. The space features mini-games that allow fans to race through the vast world, collect cuddly animals, dance battle against friends, and build their home in Camp EDC — the festival campsite.
Jon Vlassopulos, Vice President and Global Head of Music for Roblox said that “Roblox continues to be a leader in bringing innovative, immersive music experiences to the metaverse, and we’re thrilled to partner with Insomniac who is the first to build a persistent festival virtual world on the platform where they will host EDC this week, one of the largest music festivals in the world”. “We are excited to offer more amazing permanent music worlds like this one in the coming months as we continue to help the music industry engage with our global audience in new and unprecedented ways”, added Jon Vlassopulous.
Roblox provides a unique and creative way to engage and attract millions of fans and monetize brands with virtual merchandise and VIP experiences all in the metaverse. All the information on how to sign up for a free Roblox account to enter EDC in World Party can be found here.
The last day of this metaverse festival begins on Monday, October 25 at 12:00 P.M PT.
More information about the schedule and line-up are available on EDC Las Vegas.
