News IDMA Winners Announced; Online Metrics Now More Important Than Ever

IDMA Winners Announced; Online Metrics Now More Important Than Ever

With the Covid-19 pandemic bringing live music events to a standstill, artists have to turn to the internet to keep in touch with their fans.

This year’s International Dance Music Awards (IDMA) winners were announced online, as the Winter Music Conference in Miami had been canceled due to the Coronavirus pandemic. For the second year in a row, the IDMA committee worked on the nominations together with music-tech company Viberate to pick the nominees, based on their social media and streaming metrics, thus ensuring objectivity in the artist selection.

Vasja Veber, Viberate’s co-founder, explains: “Music awards are often criticized for being biased. Sometimes you can play the system and pay for votes. The IDMA nominee selection does not work like that. We use data from big networks (streaming services, social networks, ticket vendors etc.) to see who really deserves a nomination, and in my opinion, these numbers reflect the actual popularity of an artist in the most unbiased way possible. Working on their fan interaction should be every artist’s main promotional focus, and not just the winners, but also the nominees master this art.”

With the Covid-19 pandemic bringing live music events to a standstill, artists have to turn to the internet to keep in touch with their fans. Boosting engagement, gaining traction, and other online activities are now more important than ever, and they also result in higher popularity ratings on Viberate. “Because of this, it will be very interesting to see who gets picked next year,” Veber adds.

2020 Artist Categories

Nominations powered by Viberate

BEST MALE ARTIST (DANCE/ELECTRONIC)
Dimitri Vegas & Like Mike

BEST FEMALE ARTIST (DANCE/ELECTRONIC)
NERVO

BEST MALE ARTIST (TECHNO)
Carl Cox

BEST FEMALE ARTIST (TECHNO)
Charlotte de Witte

BEST MALE ARTIST (HOUSE)
FISHER

BEST FEMALE ARTIST (HOUSE)
Nora En Pure

BEST MALE ARTIST (TRANCE)
Armin Van Buuren

BEST FEMALE ARTIST (TRANCE)
Christina Novelli

BEST MALE ARTIST (BASS)
Skrillex

BEST FEMALE ARTIST (BASS)
Alison Wonderland

BEST MALE ARTIST (DRUM & BASS)
Chase & Status

BEST FEMALE ARTIST (DRUM & BASS)
DJ Storm

BEST MALE ARTIST (HARDSTYLE)
Headhunterz

BEST FEMALE ARTIST (HARDSTYLE)
MANDY

BEST MALE ARTIST (DOWNTEMPO)
Petit Biscuit

BEST FEMALE ARTIST (DOWNTEMPO)
TOKiMONSTA

2020 Industry Categories

Nominations Powered by The IDMA Advisory Board

BEST ALBUM

Avicii “TIM”

BEST SONG (ELECTRONIC)
Follow The Fish – You Little Beauty

BEST SONG (DANCE)
Meduza feat. Goodboys – Piece of Your Heart

BEST REMIX
Meduza, Goodboys – Piece of Your Heart (Alok Remix)

BREAKTHROUGH ARTIST
Meduza

BEST LABEL
Spinnin’ Records

BEST CLUB
Ushuaïa Ibiza Beach Hotel

BEST FESTIVAL
Tomorrowland

BEST STREAMING SERVICE
Spotify

BEST YOUTUBE CHANNEL
Spinnin’ TV

BEST RADIO STATION
BBC Radio 1

BEST RADIO SHOW
A State Of Trance by Armin van Buuren

BEST DAW
FL Studio

BEST DJ EQUIPMENT MANUFACTURER
Pioneer DJ

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