HARD Events is set to venture overseas with a grand summer festival in the UK. The organizers announced a stacked primary lineup that includes Alesso, Dillon Francis, Malaa, Tchami, and more. HARD London will take place at The Drumsheds, a 10,000 capacity venue on the outskirts of North London, on August 21.
Having worked in the UK before producing an incredible stage at Creamfields in 2016, this will mark HARD Events first event under the brand. Being a part of the same team that delivered the exotic festivities of HolyShip!, Day of the Dead, and Red Rocks, there is little doubt that their opening UK event will be an unforgettable experience. The brand has attained a lot of attention since its inception under Insomniac in 2007, most notably for HARD Summer Music Festival that continues to deliver top-notch stage productions, surreal light shows, and splendid fireworks. Now that festivals are ready to return after a difficult year, fans are sure to be eagerly waiting to get back in attendance.
Pre-sale general admission tickets and VIP passes go on sale Wednesday, March 31 at noon GMT. Early bird passes start at £39.50 and fans can sign up for pre-sale access here.
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Image Credit: HARD Fest website