Tomorrowland is the first-ever festival to be on F1. Their logo is on the new MCL35M. This achievement is in collaboration with BAT (British American Tobacco) and the well-known racing team McLaren. Viewers saw the logo at the Austrian Grand Prix, that took place on July 4th. Lando Norris and Daniel Ricciardo were the drivers.
BAT is a huge supporter of the live events industry. This collaboration is simultaneously an opportunity to highlight Tomorrowland Around the World, taking place on July 16 and 17.
“MCLAREN IS MORE THAN A PARTNER IN MOTORSPORT, WE SHARE A LOVE OF MUSIC AND INNOVATION, AND THIS PROVIDES A NEVER-BEFORE-SEEN OPPORTUNITY TO MAKE A STATEMENT… WHILST TOMORROWLAND MAY NOT HAPPEN IN PERSON IN 2021, TOGETHER WE HAVE CREATED THE WORLD’S FASTEST FLYER FOR THE GREATEST DIGITAL MUSIC FESTIVAL”
John Beasley, Group Head of Brand Building at BAT
Tickets and more information about this year’s Around The World edition can be found here.